Descente Athletic
Rooted in cycling history with 70 years of experience building technical apparel, Descente Athletic = Legendary Performance.
Rooted in cycling history with 70 years of experience building technical apparel, Descente Athletic = Legendary Performance.
My role: Concept to Creation. Art Direction, Design, Production and Product/Action Photography Art Direction.
Growing a relationship with Descente over 2 years, I single handedly created and managed various seasonal catalogs, print ad campaigns, apparel logos, tags and overall branding support.
Photography: Tim Defrisco, Michael Robson
